Decoding Gen Z Shopping Behaviour
A 6-Month Insight Series from Discovery to Loyalty
Monthly snapshot reports that decode how Gen Z discovers brands, evaluates value, shops across channels, and builds loyalty culminating in a comprehensive Gen Z Shopping Playbook.
Built for marketing, brand, growth, and product leaders who need clarity, not clichés.
Gen Z is not just a younger consumer segment
they are reshaping how shopping works.
They discover brands differently.
They trust selectively.
They evaluate value beyond price.
And they switch faster than brands can react.
Yet most Gen Z narratives are:
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Overgeneralised
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Trend-led, not behaviour-led
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Disconnected from real decision journeys
This insight series is designed to change that.
How This Insight Series Is Structured
This is a progressive, layered research-led content series, released over six months.
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Monthly Snapshot Reports
Short, sharp, data-backed insights focused on one specific stage of the Gen Z shopping journey—ideal for quick consumption and immediate application.
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Quarterly Deep-Dive Reports
Every three snapshots are synthesised into a larger narrative, connecting behaviours, motivations, and decision drivers across stages.
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Final Gen Z Shopping Playbook
At the end of six months, all insights come together into one comprehensive playbook featuring:
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End-to-end Gen Z shopping journeys
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Clear personas and mindsets
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Strategic levers for brands to win discovery, conversion, and loyalty
What You'll Get
By registering your interest, you’ll receive:
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Access to monthly snapshot reports, directly to your email
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Early access to quarterly synthesis reports
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The final Gen Z Shopping Playbook
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Expert commentary and interpretation to help apply insights
No spam. Only research-led insights. You can unsubscribe anytime.