How it started & why it matters
We began in 2017 with large-scale governance and policy-related research across India’s rural and urban landscape. This experience taught us to build systems that deliver accurate and verified data collection at scale.
We identified the critical gaps in consumer research: missing rural insights, fragmented services, and inconsistent data quality, especially in understanding consumer buying behaviour. Having solved these challenges in complex environments, we created InsightCrunch to bridge the gap.
Today, we offer end-to-end research services - quantitative research, qualitative research, CATI, CAPI, in-depth interviews, focus group discussions, and rural panels across 700+ districts. We help brands access inclusive, actionable insights built for real decisions.
Values we work by
Our Vision
To connect organizations with India’s next billion, through insights rooted in context and research that drives real-world action.
Our Mission
To become one of the top market research companies in India, trusted for delivering reliable and actionable insights. By empowering organizations to deeply understand consumer buying behaviour and market dynamics, we aim to foster confident, data-driven decisions, sustainable growth, and market leadership across industries.
Our journey so far
2017
2020
2023
Present
The Beginning
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Started research operations in 1 state​
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Delivered our first pilot project​
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Laid the foundation for quality-first research practices
Scaling up
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Active in 22 regions (19 States + 3 Union Territories)
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Covered more than 2.7 lakh villages across India
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Reached 30+ lakh households
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Set up a multilingual call centre with agents trained in 17+ languages
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Built strong regional teams across key zones
Near National Coverage
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Expanded to 34 regions (28 States + 6 Union Territories)
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Work delivered in 99.4% of India’s districts
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Grew to serve 50+ clients across sectors:​Consulting, FMCG, Telecom, Consumer Electronics, CPG, Healthcare, E-commerce, BFSI, Agriculture, Media
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Established presence in 9 cities:

Delhi, Noida, Hyderabad, Kolkata, Guwahati, Bangalore, Pune, Baroda, Gandhinagar
Where We Are Today
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Verified database of 9 Crore+ Customers
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Completed 2300+ research projects
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Trusted by top organisations for high-scale research
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Trusted by top organisations for large-scale research
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Full-stack infrastructure across urban and rural regions
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Data that drives decisions at business speed