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How it started & why it matters

We began in 2017 with large-scale governance and policy related research across India's entire rural and urban landscape. This experience taught us to build systems that deliver accurate, verified data at scale.
We identified the huge gaps in consumer research: missing rural insights, inconsistent data quality, and fragmented services.

Having solved these challenges in complex environments, we created InsightCrunch to address them.
Today, we offer comprehensive research services - quantitative, qualitative, CATI, CAPI, IDIs, FGDs, and rural data collection - across 700+ districts. We help brands access inclusive, actionable insights built for real decisions.

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Values we work by

Our Vision

To connect organisations with India's next billion, through insights rooted in context, and research that leads to real-world action.

Our Mission

To become India’s most trusted partner for delivering reliable and actionable consumer insights. By empowering organisations to deeply understand consumer behaviour and market dynamics, we aim to foster confident, data-driven decisions, sustainable growth, and market leadership across industries.

Our journey so far

2017

2020

2023

Present

The beginning

  • Started research operations in 1 state​

  • Delivered our first pilot project​

  • Laid the foundation for quality-first research  practices

Scaling up

  • Active in 22 regions (19 States + 3 Union Territories)

  • Covered more than 2.7 lakh villages across India

  • Reached 30+ lakh households

  • Set up a multilingual call centre with agents trained in 17+ languages

  • Built strong regional teams across key zones

Near National Coverage

  • Expanded to 34 regions (28 States + 6 Union Territories)

  • Work delivered in 99.4% of India’s districts

  • Grew to serve 50+ clients across sectors:​Consulting, FMCG, Telecom, Consumer Electronics, CPG, Healthcare, E-commerce, BFSI, Agriculture, Media

  • Established presence in 9 cities:

    Delhi, Noida, Hyderabad, Kolkata, Guwahati, Bangalore, Pune, Baroda, Gandhinagar

Where We Are Today

  • Verified database of 9 Crore+ Customers

  • Completed 2300+ research projects

  • Trusted by top organisations for high-scale research

  • Trusted by top organisations for large-scale research

  • Full-stack infrastructure across urban and rural regions

  • Data that drives decisions at business speed

Grow with us from here on.

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