Insights & Strategy
At InsightCrunch, we turn consumer insight into competitive advantage. With deep expertise and advanced analytics, we help brands decode behavior, track market shifts, and identify growth opportunities. From rural realities to urban trends, our research powers strategies with measurable impact. Whether you're launching a product, scaling markets, or refining your proposition, we help you decide with confidence.

Why Partner with us for Insights & Strategy?
We uncover what drives behavior and turn complex problems into clear, actionable insights for real growth.
In-house secondary research foundation before primary data collection
Custom frameworks designed by our industry experts with 20+ years of experience
Multi-methodology approach combining quantitative rigor with qualitative depth
Strategic research architecture tailored to your business objectives
Our Research
Approaches
We offer end-to-end research services tailored to your project’s scale and complexity. From CATI and CAPI to in-person rural interviews, our methods ensure real-world reliability. Our multilingual teams conduct both quantitative and qualitative studies with speed, precision, and local relevance.
Qualitative Research
Deeper insights into consumer decisions.
We explore the "why" behind numbers through focused discussions, interviews, and immersion sessions. These insights guide storytelling, positioning, and innovation.
Best suited when
You need to understand emotional drivers, test concepts or messaging, and uncover unmet needs or emerging trends.
Focus Group Discussions (FGDs)
Online communities and diary studies​​​​​
In-depth Interviews (IDIs)
Ethnographic Research
Quantitative Research
Precision at Scale
We use structured surveys, digital data collection tools, and advanced analytics to capture trends, metrics, and patterns from large samples.​​
Best suited when
You want to statistically valid insights, quick comparisons across regions or segments, and fast, scalable decision-making.
Brand health metrics
Net Promoter Score (NPS)
Price sensitivity analysis & elasticity models
Customer Satisfaction
Purchase journey mapping
Market sizing and demand estimation
Our Solutions in Detail
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Experiential MarketingWe create immersive, sensory experiences that make your brand memorable, from interactive installations to tech-enabled storytelling. Ideal for product launches, brand repositioning, and recall-building. Why It Works: Emotionally engaging High consumer recall Aligns storytelling with brand values ROI tracking through engagement metrics
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Roadshow MarketingTake your message on the road, quite literally. We run mobile brand campaigns across targeted regions with localised messaging, vehicle branding, product demos, and ground teams. Why It Works: Great for rural and tier-2/3 markets Strong visibility and wide reach Localised trust-building Feedback and data collection in real-time
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Retail & In-Store ActivationsConvert consumer intent into action at the point of purchase. We set up product demo counters, eye-catching displays, and sampling booths with trained promoters. Why It Works: Immediate product trials Purchase conversion at decision points Valuable on-ground consumer feedback Suited for FMCG and lifestyle products
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Event Sponsorship ActivationsMake your brand visible where it matters! Music festivals, sports events, trade expos, or community gatherings. We help you negotiate, plan, and execute standout event visibility. Why It Works: Audience overlap with brand targets Opportunity for interactive engagement Boosts relevance and brand credibility Post-event recall analysis included
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Interactive Mall ActivationsLeverage premium footfall zones with engaging setups, games, tech demos, selfie zones, and sample giveaways. We build interactive experiences that invite exploration. Why It Works: Mass exposure in urban centres Drives trials and buzz Encourages digital amplification through shares Works well for high-involvement brands
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Digital ActivationsNot just likes, real engagement. From online contests and hashtag challenges to influencer tie-ins and gamified campaigns, we create digital-first activations that travel fast. Why It Works: Measurable, cost-efficient reach Seamless integration with offline activations Builds digital communities and shareability Great for launches and youth-targeted brands
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Posters, Flyers & Visual OutreachFor simple, high-reach communication, we deploy visually striking posters and leaflets across bus stops, kirana stores, colleges, and other mass-reach hotspots. Why It Works: Cost-effective awareness generation Easy recall through repetition Customizable by language, geography Works well in rural and semi-urban clusters
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Door-to-Door CampaignsDirect, personal, and targeted. We mobilize on-ground teams for home-level interaction, ideal for service sectors, healthcare, financial inclusion, and FMCG sampling. Why It Works: Builds personal trust Delivers localized communication Opportunity for Q&A and feedback Aadhar-based targeting available
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CSR-Based ActivationsWe align brands with meaningful causes - health camps, clean-up drives, menstrual hygiene awareness, education kits, and drive purpose-led engagement with measurable social and brand impact. Why It Works: Strengthens emotional brand connect High community trust and goodwill PR-worthy and partnership-friendly Ideal for healthcare, wellness, education brands
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Trade Show ActivationsFrom booth design to product demos, we ensure your brand stands out at industry exhibitions. Our team handles design, staffing, lead generation, and on-ground management. Why It Works: High-value B2B and B2C visibility Targeted lead generation Platform to showcase innovation Professional brand representation
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Community-Based Rural ActivationsWe engage rural audiences through mandi and haat activations, Gram Panchayat tie-ups, SHG-led sampling, and wall paintings in high-footfall areas. These formats help us reach remote regions with targeted messaging, strong local trust, and behaviour-focused brand engagement. Why It Works: Builds trust through locally endorsed formats like SHGs and Panchayats High visibility in culturally relevant, high-traffic rural zones Enables product trials and feedback in real settings Cost-effective, scalable, and easy to adapt across regions
Quantitative Research
Precision at Scale
We use structured surveys, digital data collection tools, and advanced analytics to capture trends, metrics, and patterns from large samples.​
Best when you need to
statistically valid insights, quick comparisons across regions or segments, and fast, scalable decision-making.
Brand health metrics
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Net Promoter Score (NPS)
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Price sensitivity analysis and elasticity models