Insights & Strategy
At InsightCrunch, we turn consumer insight into competitive advantage. With deep expertise and advanced analytics, we help brands decode consumer buying behaviour, track market shifts, and identify growth opportunities. From rural realities to urban trends, our qualitative and quantitative research powers strategies with measurable impact. Whether you're launching a product, scaling markets, or refining your proposition, we help you decide with confidence.
Why Partner with us for Insights & Strategy?
We uncover what drives behavior and turn complex problems into clear, actionable insights for real growth.
In-house secondary research foundation before primary data collection
Custom frameworks designed by our industry experts with 20+ years of experience
Multi-methodology approach combining quantitative rigor with qualitative depth
Strategic research architecture tailored to your business objectives
Our Research
Approaches
We offer end-to-end research services tailored to your project’s scale and complexity. From CATI and CAPI to in-person rural interviews, our data collection methods ensure real-world reliability. Our multilingual teams conduct both quantitative and qualitative studies with speed, precision, and local relevance.
Qualitative Research
Deeper insights into consumer decisions.
We explore the "why" behind numbers through focused discussions, interviews, and immersion sessions. These insights guide storytelling, positioning, and innovation.
Best suited when
You need to understand emotional drivers, test concepts or messaging, and uncover unmet needs or emerging trends.
Focus Group Discussions (FGDs)
Online communities and diary studies
In-depth Interviews (IDIs)
Ethnographic Research
Quantitative Research
Precision at Scale
We use structured surveys, digital data collection tools, and advanced analytics to capture trends, metrics, and patterns from large samples.
Best suited when
You want to statistically valid insights, quick comparisons across regions or segments, and fast, scalable decision-making.
Brand health metrics
Net Promoter Score (NPS)
Price sensitivity analysis & elasticity models
Customer Satisfaction
Purchase journey mapping
Market sizing and demand estimation