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100%

Real time verification of all on-ground interactions

120 Mins

or less rapid validation and course correction

17+

Languages supported via IVRS, CATI, CAWI, and CAPI

100%

Self-recruited respondents (vs 15% industry norm)

2500+

Veteran-led on-ground research partners across regions

20+

 Algorithm based data quality checks including Geo-tagging

How We
Make It Work

We combine sharp research design, local networks, and tech-enabled tools to deliver insights grounded in real-world consumer behaviour. Every project is built for action, supported by trusted market research methods and accurate data collection in research.

Tech & tools that power every project

In-house tech stack and dashboards track primary data collection methods and field performance in real time.

  • GPS tracking and geo-fencing to capture respondent locations

  • Validation reports that flag errors instantly for accurate data validation

  • Audio and video recording for deep-dive response analysis

  • Algorithm-based fraud detection in research to ensure clean data

  • Time-stamped audit logs for total transparency

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Integrating Smarter
Processes

Our Research Partners (RPs) are supported by smart systems that drive consistency, compliance, and efficient data collection techniques. We use:

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Real People.
Real Responses.

Authentic insights begin with authentic respondents. We use a mix of tools to validate identities and strengthen data collection through:

  • Biometric voice/image authentication

  • Device fingerprinting to detect duplication

  • Behavioural analytics to flag irregular patterns

  • Stratified and algorithm-driven sampling

  • 100% self-recruited respondent base

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From Raw Data
to Real Decisions

We don’t just gather responses, we apply data analysis in research to transform them into clear, usable insight through:

  • Predictive analytics and trend forecasting

  • Automated outlier detection

  • Real-time dashboards and alerts customised to your project

Image by Myriam Jessier

See how we can help.

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