India Panel Book
2025

A consumer panel is a pre-recruited, verified database of respondents available for market research studies. InsightCrunch's panel consists of xxxxx verified Indian consumers across metros, Tier 2, and Tier 3 cities who have agreed to participate in surveys and research studies. When you need market insights, we match your target audience criteria with our panelists and invite them to participate in your research.

Yes! 40% of our panel comes from Tier 2 and Tier 3 cities across India. We specialize in reaching consumers in emerging markets including cities like Lucknow, Jaipur, Indore, Kanpur, Varanasi, Patna, Bhopal, Mysore, Cochi and Nagpur. This makes us ideal for brands looking to understand consumption patterns beyond metros.

Our typical timeline from brief to insights is 5-7 days. For simple studies with straightforward targeting, we can deliver completed data within 48 hours.

Panel research costs vary based on sample size, target audience complexity, survey length, and geographic spread. We offer competitive pricing at 30-40% of the costs as compared to other companies. Contact us for a detailed costing based on your specific requirements.

Our key differentiators: (1) Tier 2/3 Depth - 32% panel from emerging markets, not just metros, (2) Verified Quality - 98.4% quality score with multi-level ID verification, (3) Fast Turnaround - 48-hour sample delivery for urgent projects, (4) Cost Effective – Upto 40% lower than other panel providers, (5) Regional Language Support - 8+ Indian languages, (6) AI-powered fraud detection, (7) Local expertise in Indian consumer behavior.

We employ comprehensive fraud detection: Pre-fieldwork (IP monitoring, device fingerprinting, email validation, speeding detection), During fieldwork (attention checks, straightlining detection, geo-location validation, time-on-page monitoring), Post-fieldwork (manual data cleaning, outlier identification, consistency checks, quality scoring). Result: 98.4% data quality score with less than 2% rejection rate.

Our verification process includes: Identity Verification (Government ID validation via Aadhaar/Voter ID), Contact Verification (phone and email), Demographic Validation (cross-checking profile consistency), Behavioral Screening (monitoring survey patterns), Regular Updates (quarterly profile refresh), and Duplicate Prevention (multi-layered checks to prevent same person registering twice).

We support surveys in 8+ Indian languages including Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali, and Malayalam. This is especially important for Tier 2/3 research where English penetration may be lower. Our local language capability ensures authentic responses from regional consumers.

We offer 50+ targeting filters including: Demographics (age, gender, income, education, occupation, city/state), Lifestyle (vehicle ownership, housing type, technology devices), Financial (banking products, credit cards, investments, insurance), Behavioral (shopping frequency, online ordering habits, brand preferences), and Professional (job role, industry, company size for B2B targeting).

Yes, we have specialized segments for hard-to-reach audiences: Healthcare professionals (doctors, nurses, pharmacists), Business leaders (CXOs, business owners, decision-makers), SME owners (business with 10-100 employees), HNI consumers (annual income ₹35L+), and Tech early adopters. These niche segments require longer fieldwork and premium pricing.

Minimum: 20 completed responses per study. Maximum: Full panel access. For national studies exceeding our panel size, we can leverage our 2500+ strong field team to scale up to required number of respondents.

We charge only for qualified completes. If respondents screen out or drop off mid-survey, there's no charge. This ensures you pay only for usable data.

Our panel supports diverse research methodologies: Concept testing (product ideas, packaging, messaging), Usage & Attitude studies, Customer satisfaction (CSAT/NPS), Price sensitivity analysis (Van Westendorp, Conjoint), Ad/creative testing, Brand tracking, and Segmentation studies. We support image uploads, video embeds, and monadic or sequential testing.

You receive: Raw data (Excel/CSV with all responses), Cleaned data (quality-checked, outliers removed), Data tables (cross-tabulations by key demographics), Charts & graphs (visual representation), and optionally PowerPoint report (executive summary with insights as premium add-on).

Simple: contact us with target audience, sample size, and timeline, get pricing and feasibility within hours, finalize questionnaire - we help refine your survey, fieldwork begins, results delivered in 5-7 days. Contact us at hello@insightcrunch.in.