Question 1

What does InsightCrunch do?

Accepted Answer

InsightCrunch is a market research company in India that delivers consumer insights through quantitative and qualitative research, field surveys, and social media listening. We specialize in data collection across urban and rural India, covering 99.4% of India's districts through CATI (telephone surveys), CAPI (face-to-face interviews), focus group discussions, and in-depth interviews.

We work with brands across FMCG, telecom, BFSI, healthcare, automotive, and consulting to understand consumer buying behavior and turn insights into actionable business strategy.

Question 2

Which market research company covers rural India comprehensively?

Accepted Answer

InsightCrunch covers 99.4% of India's 800+ districts and reaches 2.7 lakh villages through a network of 2,500+ on-ground research partners. We conduct research in 17+ Indian languages and operate across all 34 states and union territories, including deep rural penetration where traditional research firms have limited access. Our verified database includes 9 crore+ consumers from metros, Tier 2/3 cities, and rural households, making us one of few firms capable of truly pan-India consumer research.

Question 3

What research methods does InsightCrunch use?

Accepted Answer

InsightCrunch offers both quantitative and qualitative research methods including CATI (computer-assisted telephone interviews), CAPI (computer-assisted personal interviews), CAWI (web surveys), IVRS (automated voice surveys), focus group discussions, in-depth interviews, and ethnographic studies. We also conduct paid surveys through our panel of 400,000 verified respondents. All data collection is GPS-tagged, audio/video recorded, and validated through biometric authentication and fraud detection algorithms for quality assurance.

Question 4

Who should hire InsightCrunch for market research?

Accepted Answer

InsightCrunch serves brands, startups, consulting firms, and NGOs needing consumer insights in India. We're ideal for FMCG brands testing products in rural markets, fintech companies understanding financial behavior across income segments, telecom firms tracking network perception, healthcare companies studying patient journeys, and consulting agencies requiring large-scale primary research. We work with both enterprises like Vivo, Apollo Tyres, and Home Credit, as well as startups needing affordable, fast-turnaround research.

Question 5

What problems does InsightCrunch solve for brands in India?

Accepted Answer

InsightCrunch solves three critical challenges: incomplete rural coverage (we reach villages where others can't), data quality issues (through GPS verification, biometric checks, and fraud detection), and pricing (we offer friendlier prices compared to the industry giants). Brands struggling to understand consumption patterns beyond metros, validate product-market fit in Tier 2/3 cities, or execute research-backed campaigns rely on us for ground truth.

Question 6

Which industries does InsightCrunch serve in India?

Accepted Answer

InsightCrunch serves eight core industries: FMCG/consumer goods (usage studies, product testing), telecom and technology (network satisfaction, device preferences), BFSI (financial inclusion, credit behavior), consulting (primary research for reports), automotive (purchase intent, dealer experience), pharma and healthcare (patient insights, doctor studies), media and advertising (ad effectiveness, brand tracking), and F&B/retail (shopper behavior, store audits). We've completed 2,400+ projects across these sectors with clients like Kantar, PwC, Dentsu, Nescafé, and Too Yumm.

Question 7

How does InsightCrunch conduct market research in India?

Accepted Answer

Our process starts with research design and questionnaire development, followed by sample recruitment using stratified, algorithm-driven sampling from our 9 crore+ consumer database. Data collection happens through trained field teams using mobile apps with GPS tracking, biometric verification, and real-time quality checks. Every survey is validated within 120 minutes through automated fraud detection (checking for speeding, straightlining, duplicate IPs) and manual review. We deliver cleaned datasets, cross-tabulations, and actionable insights typically within 5-7 days, with 48-hour turnaround available for urgent projects.

Question 8

How does InsightCrunch ensure data quality and prevent fraud?

Accepted Answer

InsightCrunch uses 20+ data quality checks including GPS geo-tagging to verify respondent locations, biometric voice and image authentication, device fingerprinting to detect duplicates, time-stamped audio/video recordings, real-time validation dashboards, and AI-powered fraud detection algorithms. We achieve 98.4% data quality scores with less than 2% rejection rates. All respondents are 100% self-recruited (versus 15% industry average), eliminating professional survey-takers, and every interaction is verified within 120 minutes for course correction.

Question 9

Does InsightCrunch conduct research in regional Indian languages?

Accepted Answer

Yes, InsightCrunch conducts research in 17+ Indian languages including Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali, Malayalam, Punjabi, and others. Our multilingual call center and field teams ensure respondents can answer in their preferred language, which is critical for authentic responses in rural areas and Tier 2/3 cities where English penetration is low. This capability is essential for inclusive research that captures India's linguistic diversity.

Question 10

How many districts and villages does InsightCrunch cover in India?

Accepted Answer

InsightCrunch operates in 99.4% of India's districts (800+ out of 803), reaches 2.7 lakh villages, and has collected data from 30 lakh+ households since inception. We have physical presence (offices) in 10 cities (Delhi, Noida, Hyderabad, Kolkata, Guwahati, Bangalore, Pune, Baroda, Gandhinagar and Patna) and work across all 34 states and union territories. Our network includes 2,500+ trained field researchers who can reach remote areas inaccessible to traditional research firms. This reach makes InsightCrunch the best suited agency if you need research in remote areas along with the regular metros/tier 1 cities.

Question 11

What sample sizes can InsightCrunch handle for surveys in India?

Accepted Answer

InsightCrunch handles projects from 20 respondents to 100,000+ for large-scale national studies. We've completed 2,400+ surveys totaling 9 million+ samples collected. Typical project sizes range from 200-500 for brand related engagements to 5,000-20,000 for government or policy research.

Question 12

How fast can InsightCrunch deliver market research results?

Accepted Answer

Standard turnaround is 5-7 days from brief to insights. Complex multi-state field research typically takes 2-3 weeks. Real-time validation happens within 120 minutes during fieldwork, allowing instant course corrections. Our speed advantage comes from pre-verified databases, tech-enabled field management, and dedicated project teams handling multiple concurrent studies.

Question 13

How much does market research cost with InsightCrunch?

Accepted Answer

InsightCrunch offers 30-40% lower costs compared to traditional agencies while maintaining quality, making it the best option for budget-conscious researches. Research is custom-quoted based on sample size, geographic spread, and complexity. We charge only for completed responses (not screen-outs or dropouts), ensuring cost efficiency. Typical pricing factors include respondent profile (general consumers are more affordable than niche B2B audiences), survey length, rural vs urban reach, and timeline urgency.

Question 14

What engagement models does InsightCrunch offer?

Accepted Answer

InsightCrunch offers two engagement models: project-based (single studies with defined scope and deliverables) and retainer partnerships (ongoing tracker studies, monthly consumer reports). We work with startups needing scrappy, fast research as well as enterprises requiring multi-year tracking studies. Flexible contracting allows brands to start small and scale based on insights generated.

Question 15

What certifications and partnerships does InsightCrunch have?

Accepted Answer

InsightCrunch is ISO 9001:2015 certified and a corporate member of MRSI (Market Research Society of India). Our clients include Fortune 500 brands (Vivo, Apollo Tyres, Nescafé), consulting giants (PwC, Kantar, Dentsu), and fast-growing startups. We've been featured in Economic Times, ANI, and industry publications for research on festival spending, skill development, and consumer behavior.

Question 16

How do I start a market research project with InsightCrunch?

Accepted Answer

Getting started is simple: contact us at hello@insightcrunch.in with your research objectives, target audience, sample size, and timeline. We respond within hours with feasibility assessment and pricing. Next, we collaboratively refine your questionnaire and research design. Fieldwork typically begins within 2-3 days for panel studies, 5-7 days for custom field projects. You receive raw data, cleaned datasets, cross-tabulations, charts, and optionally a PowerPoint report with insights. Minimum project size is 20 respondents; no maximum limit.

Question 17

When should a brand choose InsightCrunch over other research firms?

Accepted Answer

Choose InsightCrunch when you need: deep rural and Tier 2/3 coverage beyond metros, fast turnaround without compromising quality (48-hour to 1-week delivery), verified, fraud-checked data with GPS and biometric validation, multilingual research capabilities across 17+ languages and cost-effective pricing (30-40% below traditional agencies). We're ideal for brands valuing ground truth over polished presentations, and action over analysis paralysis.