Market Research
We offer end-to-end market research services tailored to your project’s scale, geography, and complexity. From CATI surveys reaching thousands to CAPI deployments and in-person interviews in rural India, our methods ensure real-world reliability. Our multilingual teams specialise in quantitative and qualitative research, conducting in-depth interviews and focus groups to uncover deep insights. Every study is built for precision, speed, and local relevance.
Why Partner with us for Market Research?
Comprehensive collection of data across every corner of India, precise, authentic and seamlessly delivered.
Covering 2.7 lakh villages and 30 lakh homes
On-ground activations to complement data with visibility
Integrated phone, online, and field research at scale
Response verification within 2 hours, guaranteed
Real-time dashboards to track impact and ROI
How we do it?
Reach anyone, anywhere, accurately.
We offer end-to-end research services tailored to your project’s scale and complexity. From CATI and CAPI to in-person rural interviews, our methods ensure real-world reliability. Our multilingual teams conduct both quantitative and qualitative studies with speed, precision, and local relevance.
CATI
Telephone Interviews
Our CATI service is ideal for reaching niche or hard-to-access audiences via phone. We use trained interviewers and modern dialing systems to improve response rates and ensure data consistency.
Live call monitoring and real-time quality checks
Low bias and high response rates
Cost-effective for national or multi-state surveys
Ideal for CX, NPS, and brand tracking
CAPI
Tablet based Personal Interviews
CAPI blends the benefits of in-person surveys with the speed and accuracy of digital tools. Our trained field teams use tablets or smartphones to capture responses on the spot.
No paper, no errors, just clean digital data
Geo-tagged responses for authenticity
Great for product, price, and brand studies
Supports logic and multimedia prompts
Focus Groups
Guided Discussions
When you need deeper insight into consumer behavior, preferences, or motivations, our qualitative research methods are used. We facilitate in-depth interviews and group discussions that uncover hidden patterns and real emotions.
Rich insights behind consumer decisions
Administered With Experienced Moderators
Built to refine ideas and messaging
Great for Consumer Usage & Attitude, Concept Development and Cultural Insights