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Now With:

Market Research

in India,

Unprecedented Rural & Urban Coverage

Best-in-Class Data Quality

Beat-the-Market Pricing

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Our Highlights

2500+

On-Field Researchers, Ready-to-Deploy

99.8%

of India’s Districts Under Coverage

2400+

Researches Primely Delivered

100%

Sample Validation, Zero Guesswork

What You Won’t Find Elsewhere

2500+ Ex-Service Men (ESM) as our field researchers for highest data quality & integrity quotients

Half of India’s villages. Every Pincode. In our grasp & your reach

A 17-language CATI setup delivering 5 million+ samples annually

Our Promise: Quality & Cost. No Trade-Off.

Cost:

Up to

40%

lower IDI & CATI costs.

Our singular promise…

Quality:

  • Each sample verified within 2 hours

  • 20+ Tech-driven QC validations:

  • GPS Tagging & Geo-fencing

  • Timestamp Analysis

  • Straight-liner Detection

  • Speed Rush Detection

  • Response Pattern Analysis

And more…

Our CATI Capabilities

500,000+

CATI samples per year throughput

Quickest TAT

Same day survey start

Dynamic validation

reports course corrections

100%

self-recruitment of respondents

3-layer verification

protocols, including human and algorithmic checks

Up to 80%

of all samples' validation

On Our Platter

Qualitative Research

  1. Focus Group Discussions (FGD)

  2. In-Depth Interviews (IDI)

  3. Home Usage Tests (HUT)

Quantitative Research

  1. CAPI (Computer Assisted Personal Interviews)

  2. CATI (Computer Assisted Telephone Interviews)

  3. CAWI (Computer Assisted Web Interviews)

Our Work

Our Research on Display

Woman reviewing 2025 Social Media Report, data on Facebook, Instagram, TikTok, Twitter

India's Social Media Landscape 2025

Trends & insights — where India scrolls next 

Hands lighting numerous diya oil lamps

Festival Consumption Report 2024

Seasonal buying — big splurges, small indulgences 

Massive crowd bathing in river

Kumbh Mela Brand Impact Study 2025

Mass behaviour — brands that rode the world’s biggest spiritual gathering 

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